One of the growing trends in financial wellness is the move towards more personalised support.
People have different incomes, financial responsibilities, debt levels, goals and financial behaviours. As a result, a one-size-fits-all approach may not address the challenges individuals are actually facing.
Personalised financial wellness focuses on understanding an individual’s circumstances before providing guidance.
This can involve assessing areas such as cash flow, spending, savings, debt exposure, financial products and personal goals.
For organisations offering employee financial wellness programmes, this approach can help employees receive support that is more relevant to their individual needs.
As financial wellness continues to develop, personalised engagement is likely to remain an important part of helping individuals move from financial uncertainty towards greater financial confidence.